\r\n
While SEO has been around for a few years now, surprisingly few business owners and programmers take advantage of the awesome power it can deliver for your product. In simple terms, by optimizing both the CSS/HTML elements of your web pages, as well as the actual content and images on those pages, you can drive your site to be the #1 result for relevant keyword searches in Google and Bing. This can help you save thousands of dollars on traditional ads, by simply driving organic traffic to your site instead (because people will find you in Google without needing to be prompted).
\r\nAs noted above, blog content can not only inform your users or audience about product releases or industry trends, but can also be an invaluable tool for increasing your SEO. CSS and HTML for marketers can let you create beautiful and eye-catching layouts for your blog (instead of relying on a standard WordPress template, for example) that can add a layer of professionalism to the content you create.
\r\nFor designers, artists, and visual creators, being able to share and display your personal portfolio of work for potential clients and collaborators is essential to your work. Here’s another place where HTML and CSS for marketers is invaluable -- you gain much more creativity over the portfolio you will share for your company or client, and can offer professional design layouts that highlight the work samples and stand out from competitors.
\r\nNewsletters allow companies to connect with new and existing clients, to share everything from company news to product releases and upcoming events. However, getting your circulation list to actually read your newsletter is often tied to how high-quality your newsletter looks (and if it includes multimedia features, like video clips). CSS and HTML can let you break out from default newsletter templates to create dynamic and interactive newsletters that will keep your reader list invested in your software or company.
\r\nFor marketers who don’t know CSS or HTML, releasing promotional materials or marketing campaigns takes frustratingly longer because marketers must rely on working with their IT team to actually build out the materials. However, if marketers learn CSS and HTML, and are able to understand the technical aspects of development themselves (or even build some of the materials without tech help), the communication and collaboration process becomes significantly more streamlined, and the marketing campaigns much more efficient.
\r\nSurveys, exit interviews, feedback forms, questions during signup processes -- for years, marketing professionals were forced to rely on voluntary customer feedback and sales metrics to measure the effectiveness of a marketing campaign. With CSS and HTML, marketers can instead code solutions to capture data like screen time on a particular page, insights about who is visiting a web page, and interactions with different buttons or ads. Instead of making “best guesses” as a marketing campaign’s effectiveness, HTML and CSS for marketers allow you to capture real-time and concrete data to inform future marketing decisions.
\r\nSince marketing campaigns will often rely on similar design and layout choices (with specific content like promotional and ad wording being changed for newer campaigns), being able to reuse code snippets to quickly create mockups of new marketing campaigns is another benefit for CSS and HTML-savvy marketing professionals. Likewise, instead of relying on the IT department if you discover a bug in your marketing materials, CSS and HTML knowledge can allow marketing professionals to solve their own issues -- again avoiding the back and forth that would otherwise need to happen to fix those bugs.
\r\nOne of the big frustrations for marketing professionals without tech knowledge is seeing mockups for marketing pages come back from the tech team who have missed the vision completely. This leads to a back and forth of providing feedback, going back to the drawing board, and then tinkering until pages actually meet the marketing team’s ideas. In contrast, knowing your own CSS and HTML principles can let you simply create what you have in mind, and avoid this entire time-consuming process.
\r\nOne of the most unsung benefits of knowing CSS and HTML as a marketer is the ability to gain more information than ever before about competitors. This advantage is due to the ability to inspect their marketing pages to see their underlying code, and using your CSS and HTML knowledge, seeing what tricks and tools they are employing. This practice allows you to can gain valuable competitive intel that you wouldn’t have access to otherwise. Similarly, you can inspect your own pages and materials if issues arise with display or functionality to see if you can figure out the issue and fix it yourself, before needing to call in your IT team.
\r\nWhile many companies rely on sites like Squarespace and WordPress because of their “out-of-the-box” solutions for creating websites and blogs, by nature even the most dynamic templates these sites offer are limited by their existing code. CSS and HTML can help again -- since you can write in small changes to existing templates to help craft them to your own design and functionality needs. Thus, while a template can still save you a lot of work, you won’t be forced to settle if you need to change the template’s options a bit to meet your needs!
\r\nMore and more major marketing firms are looking at CSS and HTML for marketers as a prerequisite during the hiring process. This means that your job opportunities will grow significantly if you can bring CSS or HTML knowledge to bear for a particular marketing position. Likewise, if you are in charge of hiring new marketing team members, knowing CSS and HTML yourself will make it much easier to determine the technical chops of any applicants, and thus help you better hire the best talent to help your company grow and experience marketing success.
\r\nOnce you’ve experienced the benefits of learning and using CSS and HTML as you perform day-to-day marketing work, you can probably imagine why learning more complex languages is a natural next step. You can use CSS and HTML as a starting point (given that you’ll learn some basic web development and design principles to help you along) to learning more powerful and versatile languages like JavaScript, Python, or Java -- providing you with even more opportunities to break free from your IT team and build responsive and stylish marketing pages and materials yourself.
',createdDate:"2021-07-15T00:00:00.000Z",metaKeywords:null,metaDescription:"Why learn CSS and HTML if you are a marketer? This guide offers 12 reasons why CSS and HTML is essential for marketers.",topicId:3,topicName:"Insights",minutesToRead:4,mainImageUrl:"https://api.sololearn.com/Uploads/12_Reasons_Marketers_Need_To_Learn_CSS_And_HTML_BLOG_01.png",userAvatarUrl:"https://blob.sololearn.com/avatars/eadec77c-c7a4-4b21-aa0b-029bd599b2d9.jpg",relatedPosts:[{id:233,userId:18654115,userName:"Seth",title:"How To Break Into Data Science",shortContent:"Careers in data science offer exciting and innovative opportunities for talented programmers. From AI to machine learning, deep learning to pure research, some of the most exciting advancements in technology today are thanks to data science. But what do you need to learn and do to become a data science professional yourself? How can you couple the concepts from your programming classes with real-world knowledge, in order to make yourself an attractive candidate to hire? This guide explores how to break into data science, and four key steps you should take to do so.
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Android development continues to explode as more and more devices are released by major names in tech like Samsung, Huawei, and LG, among others. Because of the greater variety of hardware and software needs for these varied Android devices, Android developers are always in high demand and a career as an Android developer is a great choice for both creative and financial reasons. For newer developers, here are 3 languages you should know to become an Android developer, as well as the positives and negatives of choosing each.
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