
How Marketers Use SQL
To understand why SQL has become such an essential tool for marketers in 2021, it’s important to remember the foundations of marketing. Whether you are selling a product or service, or generating outreach for a brand, marketing is all about designing effective multi-method communications to reach target audiences. This makes information gathered on target audiences solid gold for marketers -- the more you know about who you are trying to reach and what they want, the more effective your marketing campaigns.