Homepage

How to Create the Perfect Homepage

1. Be Concise

Your homepage has a few main jobs: Show visitors what they’re looking for, show them where to start, and establish your company’s credibility.

2. Provoke Action

One of the most common reasons users leave a site is that they simply don’t know what to do. It’s not that they don’t want to become a customer — it’s that they don’t know how. This means that in addition to explaining what you’re offering, your homepage’s copy should also include a call to action.
And the best way to make this happen is to tell your visitors exactly what you want them to do.

3. Place Your Headline Prominently

Your homepage has a limited amount of real estate for content, and your headline should take up a significant portion of that. Although you can include other elements, like photos and graphics, you want to make sure that visitors don’t miss your copy. So as you divide up your page, give your headline plenty of space.

4. Stay Above the Fold

As you place your headline, you should also ensure that it’s above the fold, regardless of the browser or device a visitor uses. If you’re unfamiliar with the term, “above the fold” simply refers to the portion of a page a user can view without scrolling. It’s what appears as soon as they land on the page, and is the first content they’ll see. This means that the content you place above the fold on your site is what will make the first impression on each visitor.

5. Communicate Value Immediately

As soon as a visitor arrives on your site, you need to show them the value of what you’re offering. And while that may seem obvious to you, you’ll be most effective in converting visitors into customers if you spell that value out as clearly as possible. If your business focuses on providing the most cost-effective solution in your industry, say that. Regardless of how you deliver value to your customers, you should aim to highlight that clearly on your homepage.

Tips for creating Homepage