You can also use \ (backslash) as an escape character for double quotes.
Output: Hello "World"
-Note that I'm only using double quotes and this is possible because I used the backslash to escape those two double quote characters.
Here's a list of things you can do with backslash in your strings:
\' single quote
\" double quote
\n new line
\r carriage return
\f form feed
-Read up on escaping characters for more info